Below, we break down some platforms you might use if you’re looking to sell or purchase ad inventory online.
Some deceitful publishers fabricate impressions to steal from advertisers. One way to combat this is by using a DSP or ad network with fraud detection software.
Neste sentido, recomendamos qual se inscreva em cursos online dedicados ao marketing digital de modo a enriquecer ESTES seus conhecimentos e começar, Assim sendo, a sua própria viagem na publicidade online.
This gives the publisher control over their inventory to specify which advertisers can buy at what pricing.
Advertisers Bid via DSP: Interested advertisers, through their DSPs, place real-time bids on the ad impression based on how valuable they believe it is to their advertising goals.
Other important advantages of DSPs for advertisers include expanding their geographical reach and advanced options such as frequency capping (controlling the maximum number of times a user sees the same ad).
Advertisers bid on each ad impression as it is served. The impression goes to the highest bidder and their ad is served on the page.[citation needed]
Conhecer ESTES principais formatos de publicidade online é importante de modo a de que você ESTES analise e descubra o de que melhor se encaixa em sua própria estratfoigia.
Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:
As a result, header bidding allows publishers to maximize revenue by increasing competition for ad space, which raises the average bid price. If an advertiser wishes to buy high-priority impressions, they will need to pay more for it.
Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place.
Next, the demand-side platform assigns a value to the user and places a bid on the ad space based on that information.
Optimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory
A supply-side platform is what publishers or website owners use to help them sell their ad space to advertisers. Publishers use the supply-side platform to supply the space for ads. Google Ad Manager also includes a supply-side platform, click here known previously as DoubleClick for Publishers.